Author Details

Hendra, Hendra, Politeknik Wilmar Bisnis Indonesia, Indonesia

  • Vol 5, No 1 (2025) - Articles
    The Role of E-Service Quality and Brand Image on Purchase Intention of Smartphone Products
    Abstract  PDF
  • Vol 5, No 2 (2025) - Articles
    The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle
    Abstract  PDF